• Profile
• Links
• Social Stream

Léo CHappaz

Global SVP, Performance Marketing & Advertising | Internet

• Londres

Global Senior Vice President of Performance Advertising @ Teads | Business Angel, Advisor & Entrepreneur

Léo CHappaz's Bio:

Léo CHappaz's Experience:

• Global SVP, Performance Marketing & Advertising at Teads

  2022 - Present | London

• Global VP, Performance Marketing & Advertising at Teads

  2019 - 2022 | London

• Founder and CEO - Digital Transformation and Online Media Consultant at I Buzz You Media

  2010 - 2021

  Key responsibilities included: • Orchestrating dynamic Digital Marketing Campaigns (Display, Native, SEM) • Crafting sophisticated monetization strategies • Deploying responsive, optimized websites • Innovating SEO strategies (Link Baiting and Link Building) • Harnessing social media channels for targeted marketing campaigns • Implementing Growth Hacking techniques • Optimizing conversion rates and performance • Meticulous management of SEO-related risks • Optimizing WordPress installations • Implementing advanced ad tagging strategies.

• Global Head of Performance Marketing & Advertising at Teads

  2017 - 2019 | London

  Served as the Global Head of Performance Marketing & Advertising at Teads, a pioneering company in the digital advertising space. My role encompassed leading groundbreaking initiatives and shaping the strategic direction of our performance marketing efforts: • Spearheaded the diversification of our product portfolio with the creation from scratch of the Performance Offering for the Mid & Low Funnel (Traffic & Conversions), leading to an expansion of our Direct & Programmatic activations. This strategic direction increased our 'share of wallet' and drove significant value to the business. • Invented, Developed & Deployed 'Teads True Visits' to all our clients & teams globally, a novel business line that revolutionized client billing by guaranteeing quality visits, through impactful ad formats, and robust branding guarantees.

• Director of Global Business Development for Mid-Market (SMB) Publishers at Teads

  2016 - 2017 | London

  Key achievements and responsibilities included: • Over-achieving challenging quarterly New Business sales targets and maintaining high Publisher Happiness to prevent churn • Prospecting, signing, and securing new sources of inventory for Teads advertisers • Monitoring, reporting, and performance review on all new business signed • Led and influenced every publisher head in every single market and the global publishing lead to ensure strategy was deployed, this business was getting action & scaled up everywhere • Global Team management, deploying training & recruitment in each office • Defining & finding 3rd party partner & demand selection • Defined programmatic strategies for maximizing monetization

• Junior Media Sales Manager, France at Taboola

  2014 - 2015 | London

  Key responsibilities included: • Creating and managing an advertising portfolio worth tens of millions of dollars within less than a year • Exceeding targets every quarter and closing the company's largest deal with 1 client • Managing and optimizing CPC, CPL, CPA, CPI campaigns • Creating a portfolio of French and European advertisers, ranging from affiliate experts, independent agencies, mid-market publishers, BIG 6 Agencies, and direct companies / brands with performance objectives (Traffic / Conversions / App Installs) • Cold and warm calling, pure prospecting to build pipeline, and client meetings while providing technical follow-ups and assistance on campaign launches & advanced ad tag deployment

• Media Sales Manager, France at Taboola

  2015 - 2015 | London

  Promoted to the role of Media Sales Manager for France after one year of exceptional performance.

• SEO Marketing Graduate, United Kingdom at Gamesys

  2014 - 2014 | London

  As part of a highly skilled SEO team, my key responsibilities included: • Growth Hacking strategy and implementation • In-house SEO and Inbound Marketing initiatives • Search (SEM) and Social Advertising campaigns • Conversion rate optimization • Online reputation management • Marketing and PR project leadership • Social integration for online presence • External SEO risk mitigation on link profile

• Assistant eCommerce Manager at Scotts & Co.

  May 2013 - July 2013 | Londres

  Assistant eCommerce Manager pour optimiser les sites du groupe Scotts & Co.

• Digital Project Management Intern (SEO, SMO, and Facebook), France at Brainsonic

  2012 - 2012 | Paris

  Key responsibilities included: • Provided SEO/SMO Consultation • Generated a significant fan base increase on Facebook • Implemented effective & innovative Facebook Marketing techniques • Developed and managed Facebook Applications • Undertook comprehensive Project Management for both Web and Facebook platforms which included Social Integration, SEO, SEM, Facebook Strategies, Facebook Apps, adherence to best practices, and Sales optimization.

• Marketing Intern - Global Social Video Advertising and Facebook Strategies at Ebuzzing

  June 2011 - August 2011 | Paris

  Key responsibilities included: • Enhancing Facebook fan acquisition and marketing strategies • Developing Facebook-based product offerings • Engaging in Social Video Advertising, Viral Marketing, and Buzz Marketing • Monitoring market trends and audience engagement • Assisting in commercial operations

Léo CHappaz's Education:

• Kedge Business School

  2010 – 2014
  Bachelor
  Activities: • Graduated from a globally acclaimed Triple Crown accredited institution (EQUIS, AMBA, AACSB). • 60% of coursework was conducted in English, fostering an international perspective and advanced proficiency in business English. • The institution ranks in the Top 10 universities in France in 2022 (Financial Times).

• UQAM | Université du Québec à Montréal logo UQAM | Université du Québec à Montréal

  2013 – 2013
  Activities: • Diplômé de ESG UQAM, une école de commerce canadienne de premier plan, classée 6e au niveau national par EFMD-EQUIS. • J'ai obtenu mon diplôme d'une institution de haut niveau, classée 4e au Canada selon le classement Eduniversal de 2011. • Fier d'être un ancien élève de l'une des 130 meilleures écoles de commerce internationales reconnues par l'EFMD. • Honoré de faire partie des 15 meilleures écoles de commerce au Canada selon SMBG. • J'ai bénéficié d'un environnement d'apprentissage diversifié et mondial, avec 50% des cours étant en anglais. • Je suis devenu membre d'une communauté dynamique et multiculturelle de plus de 40 000 étudiants de plus de 100 pays.

• Glasgow Caledonian University

  2012 – 2013
  Business
  Concentration: Erasmus exchange
  Activities: Business and marketing